The ministry of Trade, Industry & Energy organized the committee consisting of the representatives of major economic organizations, representatives of business association of Central Asia the citizen representatives. The final decision for the selection was made through the evaluation by the committee. The criteria for the selection were the relevance to the business in Uzbekistan Kazakhstan (export, import, detailed business plan, etc.), application from the mission tour (companies possible to bring in practical outcome: investment, obtaining a contract, etc.), business prospect (companies possible to have business in Central Asia in the field of resource, energy, plant, textile, etc.). Through the complicated evaluation process, Ceragem was given a mission for sales diplomacy to enter new emerging market.

Last year President Park Geun-hye suggested “Eurasia Initiative” for a mutual growth with Central Asia. It was a declaration to make Eurasia “One Continent”, “Continent of Creation”, “Continent of Peace”. President Park Geun-hye’s tour to Central Asia is very important because it is to lay a foundation for cooperation mutual benefit with the nations in Central Asia.

Ceragem Chairman Lee Whan-seong will support the president to broaden the business base in Central Asia market for Korean company. Ceragem created a sensation in Central Asia with their products by overcoming the difficulties caused by the distinct characteristics of the area. Ceragem launched the business in Israel in September, 2005. In 2006, Ceragem entered Azerbaijan (May, 2006) later established the corporate office, “Ceragem Kazakhstan”. Ceragem Kazakhstan is showing remarkable outcome. Currently (as of 2013) Ceragem is running 14 Ceragem Centers making sales of 2.8 billion won. Ceragem Kazakhstan is exping sales channel by adding home service (a product trial at home) to the existing sales of personal medical device. They are planning to increase the number of store (Ceragem Center) to 20 the sales amount up to 3.5 billion won. Ceragem was highly evaluated during the economic mission selection process in terms of the relevance to the business opportunity the prospect in Central Asia. Ceragem is planning to lead “Korean Wave in Medical Field” by fulfilling the responsibility of sales diplomacy initiatively.

The Central Asia economic mission group (including Ceragem Chairman Lee Whan-seong) will attend the meetings official dinners co-sponsored by both governments to discuss the idea for economic cooperation. In addition they will establish the business network with the business people government officials in Uzbekistan Kazakhstan.